Graduates of the marketing degree are skilled in marketing, small business management, salesmanship and advertising, as well as accounting, supervision and decision making. Graduates are qualified for a position as a manager or assistant manager of a retail store, franchise outlet or department store. Graduates may also work as managers or supervisors of other organizations.
Employment in marketing and retail, both nationally and in the state of Ohio, is expected to grow. The main employers in marketing and retail management are grocery stores, automotive dealerships, clothing stores, and department stores.